How This OnlyFans Model Built A $40 Million Business Empire (#383)
AI OnlyFans, Gas Stations, and a $30 Million Empire - November 8, 2022 (over 2 years ago) • 56:45
Transcript:
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Shaan Puri | I think you've made something like... is this, do I have this number right? $30,000,000 through like OnlyFans and like your other kind of platforms where people subscribe to you?
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Kaitlyn Michelle Siragusa | yeah that's just on onlyfans though but yes | |
Shaan Puri | just on onlyfans what is the do you have like a total number that's even more impressive | |
Kaitlyn Michelle Siragusa | oh okay I haven't really looked in a while | |
Shaan Puri | but maybe like 40 million or something like that | |
Kaitlyn Michelle Siragusa | something like that | |
Shaan Puri | Alright, what's up? We just had Kate, also known as Amaranth, on the podcast. She is, I think, the number one creator on OnlyFans. She has made over **$30,000,000** on OnlyFans in just about two years, so it's kind of insane what she's done—building up a following and then turning that into, like, I don't know, she's probably one of the top earners on social media.
And most people don't know about her or have ever heard of her, so I thought that was pretty cool. Sam, what did you think?
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Sam Parr | did any of the stats that she said surprise you or shock you | |
Shaan Puri | Well, I had heard the money part out like before this, which is why I was interested. She reached out to us to be like, "Hey, can I come on the pod?" I was down for it for that. But that's the most shocking number. The other part that was shocking was just that she was pretty nonchalant about it.
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Sam Parr | I was pretty surprised at how sophisticated her empire is. You know, she talks about how she's now offering the service. She basically built this media empire and now she's offering it as an agency to other women.
She kind of dismissed it as, "Yeah, just this small thing," and I have a feeling it's significantly bigger than the energy she was giving off. I find that to be incredibly fascinating.
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Shaan Puri | Yeah, I think she's kind of a killer in terms of how she's done it right—how she built her brand. I mean, she's basically like, "Okay, Kim Kardashian built a mega brand kind of doing this stuff," and has turned it into a TV show and all kinds of other things.
But in the social media world, she's kind of on that level, right? She's pretty A-list in the world of social media in terms of how many social media people can pull in tens of millions of dollars a year.
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Sam Parr | the very very few with like a 5 person staff | |
Shaan Puri | With a small team behind them, and not even in a category where they're getting mainstream brand deals from companies like Coca-Cola or whatever.
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Sam Parr | yeah it was it was really fascinating so hope you guys enjoy it | |
Shaan Puri | hi caitlin | |
Kaitlyn Michelle Siragusa | I was downloading Zoom, and then I realized it wasn't Zoom. So, whoops! Anyway, I'm here. Hello!
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Shaan Puri | Welcome, welcome to the show! You are one of the most interesting potential guests that I've wanted on the show.
We've had people who made money in different ways. We've had poker players, business people, athletes, and comedians. But we've never had somebody who is a sort of social media entertainer or OnlyFans star.
The hook, I would say, for people who want to be interested in this episode is that I think you've made something like... is this number right? $30,000,000 through OnlyFans and your other platforms where people subscribe to you.
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Kaitlyn Michelle Siragusa | yeah that's just on onlyfans though but yes | |
Shaan Puri | just on onlyfans what is the do you have like a total number that's even more impressive | |
Kaitlyn Michelle Siragusa | oh okay I haven't really looked in a while | |
Shaan Puri | but maybe like 40 mil million or something | |
Kaitlyn Michelle Siragusa | Like that... something like that potentially. We'll find out that OnlyFans is like way more lucrative than every other platform. Because even the OnlyFans competitors are either too new or, in Patreon's case, driving away the girls.
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Shaan Puri | and are you the number one person on onlyfans | |
Kaitlyn Michelle Siragusa | I was, for a while, not really sure what it is right now. I haven't looked since. I just put it like, "Oh, I'm gonna put that on my Linktree." I could just stop looking at it, but maybe it's been growing a lot lately.
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Sam Parr | What's customer churn like? Will they stay for... Do you measure churn by years or months?
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Kaitlyn Michelle Siragusa | I think just by month. We don't really look at the whole year because people's lives change. You know, some people get girlfriends, while others may not have a job anymore.
So, it's hard to plan for a year because hardly anyone stays on for a year; a very small percentage do.
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Shaan Puri | And one of the things that's cool about you is that you're open about the business side of things, which is great. You don't have to be; you chose to be.
So I'm curious, why did you decide, "Alright, I'm going to share this"? I think it brings a lot of attention, both good and bad. It probably brings some haters out there who are outraged that somebody's making over $1,000,000 a month on OnlyFans.
Why did you decide to go public with your income and your earnings?
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Kaitlyn Michelle Siragusa | Well, it's gonna sound kinda weird, I guess, to most people because I didn't do it for pride or anything like that. It's really because my Instagram, which had over 5,000,000 followers, got banned from mass reports. I needed a way for people to still write about me because that was my biggest reach. Everything else was not nearly as much reach.
So, I just started writing about business stuff, knowing that people would write about it if it comes from a pretty girl talking about business. Suddenly, oh, she's a genius! But if it's a guy saying the same thing, no one would care. | |
Shaan Puri | So, that's true. Okay, I like that. I think that's a fair call-out.
So, you basically published that, and then other people, like news outlets and stuff, started re-aggregating the story. That drove new subscribers, basically.
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Sam Parr | so it was like | |
Shaan Puri | a it was a growth channel for you | |
Kaitlyn Michelle Siragusa | yeah it was like you know a new form of earned media | |
Shaan Puri | Wow, okay, that's great. I have a bunch of questions, Sam. I want you to jump in before I just sort of go down my list of things I probably wanted to ask you.
I've seen you. I worked at Twitch; my company got acquired by Twitch. I was at Twitch and I was like, "Alright, so who's killing it? Who's doing great?" You were always at the top of the list.
Nobody inside the company would really talk about it that much. They could give, like, you know, they were really excited about certain things because it's like really good feel-good stories or, you know, it's a game that they play that they're really excited about. I was like, "Well, what about her? She's doing great!" | |
Kaitlyn Michelle Siragusa | who she is I'm doing great | |
Sam Parr | How do you like to be addressed? How do you pronounce your name? I don't even know. | |
Kaitlyn Michelle Siragusa | I'm not | |
Sam Parr | I've read it amaranth I've never heard you say it | |
Kaitlyn Michelle Siragusa | amaranth | |
Sam Parr | and that's how you like in this setting that's how you like to be addressed | |
Kaitlyn Michelle Siragusa | to called me kate | |
Sam Parr | or dressed as | |
Kaitlyn Michelle Siragusa | kate | |
Sam Parr | is fine okay | |
Kaitlyn Michelle Siragusa | much easier | |
Sam Parr | Yeah, I didn't know what you preferred. So when you are going to these meetings, because I imagine at places like YouTube and Twitch, they have an account manager or something that courts you and says, "Hey Kate, we love what you're doing. Do you want to come to the office if you happen to be in town? We can tell you some best practices."
I mean, that's what they do for people like Casey Neistat or whoever on YouTube. Do they do things like that for you? First of all, do they even do that? But if they do, and you go to the office, are these corporate people comfortable having conversations about this type of stuff? I mean, it's just such a unique situation. I don't often talk to people who are making a living this way.
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Kaitlyn Michelle Siragusa | Oh man, I don't get any of that. So, nobody invites me to the office? No.
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Shaan Puri |
Really? How many do you know? The owner of OnlyFans is a big fan of the podcast, and so he's going to listen to this. So maybe he could invite you to the office and start giving you the white glove treatment that, like, probably a Twitch or a YouTube or whoever is maybe a little more hesitant to do.
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Kaitlyn Michelle Siragusa | yeah maybe | |
Sam Parr | wait so how many followers do you have on twitch | |
Kaitlyn Michelle Siragusa | like 6,000,000 | |
Sam Parr | And they don't reach out to you and say, "Hey, we just want to thank you for being part of our platform. Here's a T-shirt," or anything like that. You don't get their stuff.
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Shaan Puri | Hey, please make your skirt 2 inches longer to comply with the latest terms and conditions.
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Kaitlyn Michelle Siragusa | Not even that. That would be nice, really. They just ban people and they don't tell you why. So you don't know what to change. They'll just suspend you.
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Shaan Puri | So, Sam, do you... Sam doesn't watch Twitch. Let me just describe this: you're kind of like an innovator on Twitch. I say that laughingly because, like, it's Twitch and let's not take it all too seriously. But there's this trend where I think they call it "hot tub streaming," basically where it's like... yeah.
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Sam Parr | I saw that | |
Shaan Puri | Because it wasn't an excuse to kind of like wear a bikini and be on stream, which is, you know, going to get you a bunch of viewers and subscriptions on Twitch. But also, in your case, like get you a bunch of people who want to go down the funnel and go to your, maybe your OnlyFans or whatever. I don't know if you were the first. Were you kind of the first to start doing that, or did you just make it more popular?
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Kaitlyn Michelle Siragusa | Well, it's complicated because I started doing pool streams outside, you know, like a year or two before that. Then girls started doing hot tub streams with inflatable hot tubs. I think I was the first one to bring it inside my room, and I've really popularized that one. | |
Shaan Puri | And then there's like this outrage. People are like, "You gotta shut this down!" It's usually people on the platform who feel like, "Oh, it's taking away views from me," which I think is kind of silly. Because it's like, those people weren't going to watch you, you know? It's not like this.
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Kaitlyn Michelle Siragusa | you know | |
Shaan Puri | It's a matter of people coming to get the type of entertainment they want. They may not want to watch you, you know, in your basement playing like, you know, Dragon Ball Z or whatever. So it's a different thing.
But there is this outrage around it. What do you, I guess, respond to that? How do you think about that?
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Kaitlyn Michelle Siragusa | You know, I think it's just people being jealous of others having success. It's just placing blame on them instead of looking inward and being like, "Oh, what could I improve to make my stream more appealing to people?"
So they just want to point fingers and be like, "You're why I'm not successful." When really, we're not taking away views from gamers. Certainly not. If anything, we're taking away views from Pornhub, but that's about it.
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Shaan Puri | And how big of a game changer was OnlyFans for you?
So, I'm looking at your OnlyFans. I think you started in April 2020, so only two years ago. In the first month, you did $74,000 on OnlyFans. Then you did $31,000, $16,000, $6,000, something like that.
So, you started off with a big spike because you got a bunch of people to come over. But you did really well right off the bat.
A: Were you expecting that?
B: Had you kind of already made it? Was that not that big of a deal compared to what you were already doing at Twitch, or was that a game changer?
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Kaitlyn Michelle Siragusa | I think it was probably somewhere in the middle. It was kind of what I expected just because that's how platforms happen. I already had Patreon before, which was similar, but Patreon was kind of pissing people off and changing what they allowed on their platform.
So, OnlyFans was becoming the Patreon replacement for a lot of people. I just kind of acquired that as well. I didn't jump ship because I still have my Patreon, so I just have both now. I even have a Fansly, but it wasn't really that shocking, I guess, at first because I was already seeing those kinds of numbers on Patreon and a pretty decent amount on Twitch at that time.
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Sam Parr | what were how big is your team or is it just you I mean no how do you | |
Kaitlyn Michelle Siragusa | I have an entire staff that is a mixture of personal assistants, video editors, photographers, etc. Right now, in the office, I have about five main people.
I also have my extended staff that I kind of bounce back and forth between here and the office because they work with me on real work for my agency, which involves creators and fans, etc. There are different girls and some guys on the team as well.
So, yeah, I have an extended staff, and my immediate staff at my house usually consists of four to five people at all times.
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Sam Parr | Do you consider yourself like the CEO of the business? Or do you have a straight person, like a by-the-book person, who's making sure everything's running on time? Or are you that person?
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Kaitlyn Michelle Siragusa | I guess I could technically be called the CEO, but I don't manage it as much day-to-day as my head staff, specifically my managing directors.
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Shaan Puri | And we got to know Mr. Beast recently. We went to an event, kind of like a basketball camp or whatever. He came, and we had him on the podcast. He's obviously a super impressive guy. He gets amazing coverage in the news; everything is like "Mr. Beast." He's a good dude, but the coverage is pretty much exclusively good.
Obviously, there are some haters, you know, always. But people think he's an amazing business person. They really respect him for his business acumen, and he's seen as one of the biggest content creators.
I would say your franchise is right up there with him. If you just took the sort of face off the business, if I just showed you the P&L of both businesses, I think you would be like, "Well, I want her P&L," because you're making almost as much money with way less expenses, way less staff, and overhead.
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Kaitlyn Michelle Siragusa | that's true | |
Shaan Puri | Probably with more valuable customers and more loyal customers. On top of that, you're making moves off your streams or off your platforms where you've got the agency and then you've got all your investments and stuff like that. It's just like what he's doing with his agency and his investments.
But I feel like you don't get that same coverage. Or if you do, it's like, "Could you believe this? She's doing real business things!"
How does... I guess, do you agree with my assessment there? And how do you feel about that?
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Kaitlyn Michelle Siragusa | Yeah, I guess the main difference is the platform that I'm doing it on. Because, you know, OF is already going to have a bias behind it. People don't want to admit that they pay attention to it, even if they do.
Then, Twitch is also a much smaller platform than YouTube, so it just doesn't have the same amount of reach. Even if it's like the same model and the same type of stuff, it just doesn't reach nearly as many people as, like, his YouTube channel would.
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Shaan Puri | How big do you think this gets? So, like, I don't know what you're doing annually now, but maybe it's like, I don't know, $15,000,000 or something like that. How big do you think this can get, and how big do you want it to get?
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Kaitlyn Michelle Siragusa | I don't know. Because if I can successfully grow, real work would be like, you know, managing other girls' accounts. It can potentially grow into a huge network, and that's kind of like my extended empire.
But me, by myself, I don't know. I never even thought I'd get this far, so it kind of just happened really quickly, especially once the pandemic started and everyone was just online all the time.
So, I'm not really sure when you're...
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Sam Parr | When you're laying in bed at night, you might think, "Man, I had a good day," or whatever. It's really inspiring. I dream of things and I think, "I could do this. I could do this one thing that's crazy."
I just think, "Well, in 10 years, maybe this little thing could be this, this, and this."
What do you imagine? What's your dream? Even if it's outlandish to say sometimes, or maybe it's not, I don't know. But what's your dream for where you want to take your career?
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Kaitlyn Michelle Siragusa | Well, hopefully, the dream would be to not grind as much for the next like year to three years. I would just kind of stream part-time, maybe a few days a week.
Then, I hope to have my empire for real work grow so much that we have like 50 to 100 creators that we provide virtual assistance for. My legacy kind of lives on through that.
I wouldn't feel like I have to grind every day and could just work with animals on stream a few days a week. It'd be really fun.
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Shaan Puri | And explain what real work is. So, this is like an agency you started. From what I understand, it's not a talent agency. It's like... we can, like, the system you built with your back office, with your assistants, and those people. You offer that as a service, basically, to other OnlyFans groups who don't have that back office. But, I guess, describe it in your words.
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Kaitlyn Michelle Siragusa | Yeah, I guess it would be like virtual assistants. It's like a team put together that other creators can have access to. They’ll help with editing your content, posting your content, marketing it, writing up descriptions, and pushing sales on your platforms.
Occasionally, I do events where I have girls from the agency come over, and we stream together, we collaborate, etc. So it's kind of like helping others grow and then managing that growth to provide more efficient sales across their platforms. | |
Sam Parr | Let's say that I couldn't afford to hire your team. I just want to know, is there a handful of bullet points that you could share with me on how to have a successful page like you do? What are the 1, 5, or 10 bullet points that you would say, "Well, do this, do this, do this, do this, do this"?
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Kaitlyn Michelle Siragusa | Well, I think if you want to grow, you really do need help. Whether that's just your friends, maybe if you have a really cool sibling, or family—someone close enough to you who can physically come over and help you with shoots, help you get your content out there, like edited and posted, etc.
Because if you want to grow, you also have to be putting out content on public, non-shadow banned platforms. Like Twitter, YouTube, and TikTok is huge right now. TikTok is really easy to grow on compared to the other ones.
Right now, Twitch actually isn't that great for growth unless you have other platforms already. I would save Twitch for last if you're even contemplating it because it has no discovery system that makes any sense. It's all just recommended, and what gets recommended are people who already have viewers. How do you get viewers? You have to have an audience from somewhere.
So, Twitch is actually the least lucrative for new people. Time will be better spent on YouTube Shorts, Instagram Reels, and TikToks. You can kind of just share that content across all three of them and make it very efficient. Just grow your audience from there, if that makes sense.
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Shaan Puri | What do you do for the agency? What do you charge? How do you charge money for it? And like, how many clients do you have right now?
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Kaitlyn Michelle Siragusa | We take a percentage of the girls' earnings.
Yeah, we start with like a three-month trial. If they don't like it, and if we're not providing value beyond what they were already doing, then we just won't continue with it. We don't lock them in for like a year or two. That's really scummy to me. I'll see how...
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Sam Parr | What should be the benchmark? What do you think they should earn? Should they be earning $100 a month or a million? I mean, what do you think?
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Kaitlyn Michelle Siragusa | It really just depends. We don't really have a benchmark right now. We kind of just look at their socials and see how much reach they have relative to how many people have already converted to their platforms.
We assess if, like, "Okay, well, we can work with that. There's some potential here." If it's a really bad conversion, maybe not. You know, but if it's relative to how big they are already, then we can consider it.
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Shaan Puri | Here’s a dangerous question, but I am curious: what works for conversion?
In the startup world, we talk about growth hacks all the time. It's like, "Oh, did you know that when Airbnb started, they didn't have any listings?" So, they scraped Craigslist local house listings, made them all on Airbnb, and then messaged people on Craigslist saying, "Hey, I saw your listing on Airbnb. Can I book through there?" It was just a robot sending those messages, and then that prompted people to put their listings up.
Startups have these classic growth hacks—things that unlock new sales or tactics that unlock new sales on your road to making $1,000,000.
So, what are the growth hacks? What are the things that work best for growth for you and for the girls that you manage?
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Kaitlyn Michelle Siragusa | Gosh, that's so tough because things have worked before, and then algorithms change and they don't. So, it's been like an evolution of what's worked.
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Shaan Puri | Well, like, I don't actually... I'm not gonna do it. So you don't actually give me the whole things that work. What are the stories that are like, "That's funny that that worked" or "That's cool that that worked"? I want the more entertaining stories, not the boring stuff that actually, you know, works over time.
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Kaitlyn Michelle Siragusa | Yeah, well, what used to work really well before Instagram really cracked down was that you could have long descriptions.
For example, you could say something like, "Spam, spam, spam!" If you saw my latest juicy content, people would be spamming a word that was like "moist" or something.
Then, people would go reading the comments, wondering, "Why is everyone saying 'moist'? What did I miss?" They would go back to the caption and still be confused. Eventually, they would click on the profile and see the link in the bio. Stuff like that.
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Sam Parr | that's hilarious | |
Kaitlyn Michelle Siragusa | yeah that's | |
Sam Parr | actually that's pretty sophisticated thing | |
Kaitlyn Michelle Siragusa | Like, kind of like provocative words, letter by letter, so people would be like, "What is happening?" And other games, like pattern interrupt.
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Shaan Puri | right they have to like it's not what they're used to seeing so then they had to go investigate to find out | |
Kaitlyn Michelle Siragusa | Yeah, yeah.
Other things I would do would be like, "Tell me when you see her." I would put "I spy" in the pictures, and there would be a swipe image on each different image. There would be like, "Check the link in the bio for really good content," just like words on a shirt.
So the algorithm couldn't detect it, like curved with the shape of the shirt and stuff. You'd have to zoom in and then the comments would be like, "Right shoulder, right shoulder, right shoulder." So people would zoom in, and it would be great. I really miss that.
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Sam Parr | that's a that's a that's that's a really good one too you can why do you miss that you can't do that anymore | |
Kaitlyn Michelle Siragusa | I mean, my main Instagram got banned, so now I just play things super safe.
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Shaan Puri | Yeah, and you're wearing this *OnlyFans* tube top or whatever right now. Do they give those to you? Is that their company swag to help promote their site, or did you make it?
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Kaitlyn Michelle Siragusa | I think I actually bought it from the website, but I probably could have asked. I just thought it was cheaper to buy it, or faster, because time is money. So I was just like...
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Shaan Puri | And what were you doing before this? Because you're clearly smart and a hustler. Were you working a good job, like at Blockbuster back in the day? What was your career before you became the person you are today?
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Kaitlyn Michelle Siragusa | I had a really weird one because most people, they do like work in retail or like waitressing or something. I actually...
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Sam Parr | blockbuster should blockbuster I'm doing | |
Shaan Puri | her thing where I crow in | |
Kaitlyn Michelle Siragusa | a random bird | |
Shaan Puri | that's why the youtube comments are gonna be like blockbuster blockbuster it's gonna help the algorithm I'm learning from her | |
Sam Parr | wait but hold on how how old are | |
Kaitlyn Michelle Siragusa | you 28 | |
Sam Parr | So, no way is she going to be working at a Blockbuster. Yeah, when you were in a Blockbuster...
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Kaitlyn Michelle Siragusa | I used to get games from there as a kid, but once I was 16, there was not really a Blockbuster anymore.
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Shaan Puri | but what was the weird job | |
Kaitlyn Michelle Siragusa | You had... yeah, I actually did character parties for kids' birthdays, hospital visits, and festivals around town. It was for the Make-A-Wish Foundation and included princesses and superheroes. So that was my company.
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Shaan Puri | so you would dress up in cosplay and basically like I had to go to a kid's party or a hospital basically | |
Kaitlyn Michelle Siragusa | yeah basically yeah and that was my my little start up entertainment company | |
Shaan Puri | What an amazing pivot! That's the best pivot I've ever heard. You know, Instagram used to be this location app that just happened to have photos. Then they were like, "Let's just go all in on the photos."
You basically were like, "I'm gonna go all in on the costume thing," but instead of little kids, let's do like big kids.
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Kaitlyn Michelle Siragusa | I still feel like I'm babysitting on twitch too so yeah | |
Shaan Puri | Exactly! That's amazing. You pay, like, you know, I have this researcher who helps me with the podcast. I was like, "Hey, she's coming on," and I like to not know everything. Because if you know everything, you come in and just ask questions you already know the answers to. It's kind of boring.
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Kaitlyn Michelle Siragusa | mhmm and so | |
Shaan Puri | But he did surface one interesting thing in his research, which was, "Yeah, there's leaked stuff online where you don't have to pay for OnlyFans. You can just find something else."
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Kaitlyn Michelle Siragusa | tell anyone remove it | |
Shaan Puri | Protect it, but he was like, "I think she has like an on retainer, you know, a bloodhound agency or a lawyer or something that's trying to shut all these down."
How... what is there? Like a cat and mouse game of you trying to keep your content behind the paywall? And do you... like, how much do you pay per month to protect yourself?
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Kaitlyn Michelle Siragusa | Yeah, we have a whole little DMCA staff here. It's a combined effort. I do have lawyers.
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Sam Parr | yeah what but why are you paying for that onlyfans doesn't offer that no | |
Shaan Puri | what | |
Kaitlyn Michelle Siragusa | yeah yeah I have a I have my I have my own little like | |
Shaan Puri | loyalty opportunity create a little agency that's gonna do that for all onlyfans creators and | |
Kaitlyn Michelle Siragusa | Just like charge insurance, we all have that too for our girls.
Yeah, but it's funny though because I stream so much that I have a very close relationship, I guess, with the moderators of my chat on my Discord. They will actually actively find leaks because people do something stupid on my Twitch channel.
Viewers will start mass DMing at people, like "leaks here, leaks here, leaks here," and then my mods are just like, "boop." So, my mods see it, and they're like, "If it's here, then we're going to delete it."
They're just self-reporting. I don't have to go looking for them; they end up just exposing all the leaks to me already.
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Sam Parr | And so, Mr. Beast... when we were hanging out with Mr. Beast, we did a pilot with him. Sean and I flew down and got to talk to him.
There are a bunch of fascinating things about him, but one of the more fascinating things that a lot of people don't know is that he's this big shot in America and has all these followers. However, YouTube is global.
So, he decided to hire a team to start translating his stuff, meaning they would dub his content with voice actors.
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Kaitlyn Michelle Siragusa | I heard that | |
Sam Parr | And what he did was really interesting. A lot of people would be like, "Oh, let's just get the cheapest person who kind of sounds interesting."
I believe he would overpay. He would get the guy who voiced a famous character in Brazil to also voice Mr. Beast, and everyone thought that was pretty cool. It sounds neat.
So all creators were like, "Hey, do that for us." And he goes, "Yeah, sure, I'll do it for you." I forget how it works, but I believe he takes a percentage of the ads.
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Shaan Puri | I'll spin up your Portuguese channel and we'll manage it. We have a person who speaks Portuguese; they'll write the descriptions. We'll have the voice actors and we'll do all of that stuff. We take, like, I don't know, 30% of the revenue from that YouTube channel.
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Kaitlyn Michelle Siragusa | For that video, could you do that for me in Turkish? I have a huge Turkish audience because porn is banned.
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Sam Parr | is that right those those repressed turkish people they they need it so they're like | |
Kaitlyn Michelle Siragusa | my try ons in turkish | |
Sam Parr | but they they like | |
Shaan Puri | yeah do you talk much I it's like okay yeah | |
Sam Parr | a little bit | |
Kaitlyn Michelle Siragusa | probably they probably mute anyways | |
Shaan Puri | you know universal language | |
Kaitlyn Michelle Siragusa | they probably just mute it anyways | |
Sam Parr | But what's... yeah, that's a good point.
What's interesting is, I don't know if you're doing this because you're trying to be humble, but you're kind of downplaying, I think, like the stuff that you're doing. You're like, "Oh, I just have these personal assistants," and you know, we just...
It could be you're just being humble, but have you thought about scaling this like a crazy beast? Jimmy just raised some $200,000,000 at like a $1.5 billion valuation.
Have you thought about saying, "Well, no, that's not just personal assistance. We're going hard at this, and we're going to completely operationalize and help this niche of content creators"?
Have you ever thought about it from that angle? As opposed to... I don't know, maybe you're just being nice, but it kind of sounds like you're downplaying.
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Kaitlyn Michelle Siragusa | I think that's what we're trying to do with RealWorks. We just started it, though, like a few months ago. It was my personal assistant that we're kind of turning into an actual organization. | |
Shaan Puri | you you're very like nonchalant about that's | |
Sam Parr | what I mean | |
Shaan Puri | About your... I'm trying to figure out what gets you basically excited about what you've done. Because I think you're basically... it's not new to you, right? When you tell it, when we hear what you're doing, it's kind of mind-blowing. When you hear what you're doing, you're like, "Yeah, I know that's what I do every day."
Right? It's not going to be mind-blowing to you. But there's got to be some part of you that's like, "Holy shit, I can't believe this is what's happening!" And like, "Oh my God, this could be blah blah blah."
There's got to be some part of you that still has that... I don't know, less laid back and more excited part of you that's like, "Yeah, I really want this, and I know it's going to be crazy, but I think I could do it."
Is there some part of this that's really mind-blowing to you or really exciting for you going forward?
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Kaitlyn Michelle Siragusa | Yeah, I think all of it's pretty mind-blowing when you step back and think about it. I've just, I guess, gotten used to the day-to-day; like, this is how it is.
Then, doing more and more over time, you kind of just get desensitized because it's such a slow process. Over the past 6 years, it feels slow to me anyways because I do it so much.
But yeah, I really want to do animal content on my Twitch stream. I'm hoping to move towards that soon, kind of away from so much of the e-girl side. I'm still going to be an e-girl, I guess, to people who want to brand it as that. But I feel like content gives me so much more than just sitting in a hot tub, you know?
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Sam Parr | When you're saying "animal con," I'm not a Twitch person. When you're saying "animal content," is that a phrase for something else, or is that literally like a...?
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Hubspot | Gotcha! No, no, like I have horses and dogs that I want to do Twitch streams with. I plan on training, trail riding, taking care of them, and hopefully having a stable and a ranch in the near future.
I can't find this client info. Have you heard of HubSpot? HubSpot is a CRM platform. It shares its data across every application, so every team can stay aligned. No out-of-sync spreadsheets or dueling databases. HubSpot: grow better.
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Shaan Puri | Do you have a therapist or anyone to talk to? I've seen what Twitch streamers have to put up with, and there's this crazy love-hate, weirdo stalker thing that happens. When you get famous on Twitch, you receive a lot of comments that are super negative and others that are super positive.
It's just a lot to take in while you're sitting at home in your room streaming for like 8 hours, which is kind of an unnatural thing without seeing the light of day during that time.
So, do you do anything proactively for your mental health? Are you taking steps to ensure you're not going nuts while doing this?
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Kaitlyn Michelle Siragusa | Well, I do have a therapist now for some other reasons. I probably should have had one this whole time for streaming as well. My kind of mental health, I guess outside of therapy, would just be horse riding. It's kind of like my meditation replacement.
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Sam Parr | Does that stuff actually get to you? I do a decent job of, you know, ignoring haters. We're not nearly as big as you, but we still get hundreds of comments a day, both good and bad.
I recently got fit, and I remember people commenting, "Oh, you look less fat," or they'll say, "Oh, you know, today you're looking a little chubby." I was like, "Damn, these people are mean!"
You must get like 1,000 comments a day. I mean, you do have thousands of people commenting on your looks. Does that actually get to you? Are you pretty good at, I don't know, ignoring it?
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Kaitlyn Michelle Siragusa | I would say it used to get to me more, but at this point, I'm just kind of immune to it. I think, yeah, it's not so much calm as it gets to me.
What gets to me is comparison to myself. On a photo shoot day, I might say I'm feeling bloated or I'm breaking out or whatever. I'll be referencing pictures that did well on my social media before, just so we know what to recreate that we haven't done in a while.
I feel like, "Man, I looked so good there. I look like shit today." Things like that. Because at the time, you know, it's like the perfect lighting, the perfect angle, whatever. And it just doesn't look that way in the mirror, you know?
But then usually, when you're done with the shoot, you're like, "Oh, these are fine," because it looks different on camera. So the reality is what messes me up, not really people's comments.
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Shaan Puri | Or maybe it's like a child actor thing. In 15 years, all the famous Twitch streamers are going to be like, "Yo, we're all screwed up." They were fine at the time when it was all good, but later, when things get weird...
You also tweet about what you do with your money, which I think is kind of interesting. We'll talk about the gas station thing in a second, but we always ask the guests who come on. We say, "Alright, cool. Money is this weird thing where it's kind of taboo."
In entrepreneurship, you're supposed to say, "It's not about the money for me," but they fight like hell for every piece of equity and every dollar earned. It's clear that money does matter to people. They also don't really say what they do with their money, and therefore, there are a bunch of people listening to podcasts like this who don't know.
There's like an information wall. You don't get to know what happens on the other side. Only through many years and hard lessons do you figure it out, and we think that's kind of silly. We try to break down that wall a little bit.
So, if I was going to describe to you a pie chart, like, "Okay, here's all your money." Where do you put it? Do you just leave it in a checking account? Are you putting it in the stock market? Are you buying crypto? Can you roughly draw us a pie chart of how you manage your own money?
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Kaitlyn Michelle Siragusa | It's kind of complicated. I didn't really get to manage it as much until recently, but the gas stations... yeah, those are a fun investment.
My accountant actually brought me to that one, and they helped save me on taxes because I got to expense the entire cost of the building upfront. This reduced my yearly income on paper, and then I had a lower tax rate.
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Sam Parr | depreciate accelerated depreciation | |
Kaitlyn Michelle Siragusa | exactly so that was the | |
Shaan Puri | That kind of thing, you have to be like a real estate professional technically, right? So you're doing like the 500-hour test basically.
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Kaitlyn Michelle Siragusa | no you actually don't don't have to be with this | |
Sam Parr | explain that to me I wanna do that what what is do you know | |
Shaan Puri | I thought it's basically if you're passive, then it could only offset passive income. But your other stuff is active income, right? So do I have a misunderstanding, or does it work differently?
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Kaitlyn Michelle Siragusa | I just know what my accountant team brought to me. They said, "There's this opportunity," and they explained it to me.
So, I'm just putting money into that, and yeah, they kind of have all the rest of the details. I just throw the money at it.
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Sam Parr | is most of your is most of your is most of your portfolio just in boring index funds | |
Kaitlyn Michelle Siragusa | I would say most of it's in in stocks that make sense | |
Shaan Puri | with like stock like a few more dollars of visa stock the other day yeah | |
Kaitlyn Michelle Siragusa | And that's a really reliable thing. It's not going anywhere, especially since the pandemic is kind of, at least the fear of it, is dying down. People are out there traveling more and getting out more. It's just only going to get better.
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Shaan Puri | It's also like a cash back program for you. You've probably paid like $1,000,000 in credit card fees.
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Kaitlyn Michelle Siragusa | that's true | |
Shaan Puri | to visa and now it's a way to sort of what | |
Sam Parr | else did you buy | |
Kaitlyn Michelle Siragusa | I have some Google, I have some Shopify, and Amazon. Yeah, I have some crypto, but I don't know how I feel about crypto yet.
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Sam Parr | why not how do | |
Kaitlyn Michelle Siragusa | You feel... I just, it's so up and down all the time that I can't tell what it's really going to do. So yeah, I have some Bitcoin.
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Sam Parr | Where do you, when you're researching what you want to buy, learn? What resources do you turn to?
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Kaitlyn Michelle Siragusa | Well, I have the accounting team, and I also have, you know, YouTube and Google like everyone else.
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Sam Parr | yeah on on Google and youtube what do you what who do you listen to | |
Kaitlyn Michelle Siragusa | I don't really have a certain person I guess. It's just kind of like I get linked to various things that people send me.
Yeah, I used to actually talk to a lot of streamers about it in my DMs. You know, I don't know if you guys knew who Wreckful was. Maybe you actually worked at Twitch. We used to talk about stocks in our DMs.
So that's kind of where I got started with it. Then I was just sent stuff and kind of explored it. After that, I got an accountant, and it all just kind of compiles from everywhere.
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Shaan Puri | Do you do any other type of investing that's interesting? So, is it one gas station or multiple? Do you have stocks? Is there anything else?
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Kaitlyn Michelle Siragusa | well I have some businesses I bought and some private equity too | |
Sam Parr | tell me more | |
Kaitlyn Michelle Siragusa | can you | |
Sam Parr | tell us something about that | |
Kaitlyn Michelle Siragusa | I can't really talk about private equity because it's private. Legally, I can't say much about it. But basically, they just acquire small businesses throughout the year, and I send them money as needed, up to like $5,000,000 or so, which is what the total will be.
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Shaan Puri | but on a deal by deal basis basically | |
Kaitlyn Michelle Siragusa | yeah yeah yeah and whenever they need it they call for it there's not like a scheduled payment system with it | |
Shaan Puri | Gotcha. And then what about the businesses you bought? What are you buying and who's running these things?
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Kaitlyn Michelle Siragusa | Well, I usually buy businesses that can just run themselves. I guess if you guys have heard about the ball pit company or like the plastic ball company I used for my ball pit... no?
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Shaan Puri | it's done no | |
Sam Parr | what is that | |
Shaan Puri | it was more | |
Kaitlyn Michelle Siragusa | It's just... it's like a manufacturer. They're based in China, though. They make playground balls, like, you know, ball pit type balls.
Yeah, we have one at my house.
Really?
Yeah, see, it was just really... as...
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Shaan Puri | well you bought the chinese manufacturer | |
Kaitlyn Michelle Siragusa | Well, they share the facility with other people, but yeah, they manufacture balls. I bought that company.
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Sam Parr | what why how | |
Kaitlyn Michelle Siragusa | it was really it's actually really good profit margins like how | |
Shaan Puri | did this even come across your desk | |
Kaitlyn Michelle Siragusa | Accountant... accountant. They just send me stuff. They're like, "This thing," right?
I like to gravitate towards the ones that I can also use for publicity stunts and on Twitch. So, like, I turned my entire room into a ball pit.
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Shaan Puri | Your accountant is like the LeBron James of accountants or the Bernie Madoff of accountants. I haven't decided which one yet, but he's doing way more than the call of duty as an accountant, it sounds. | |
Kaitlyn Michelle Siragusa | Like, yeah, I'm like a team. It's hard to explain it all. I just normally throw them the money and I'm like, "Yes, make it work."
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Shaan Puri | Are you afraid of being one of those athletes that goes broke? You know, my manager and my accountant talked me into buying this chain of Wendy's that was nonexistent, and they ran away with my money. It sounds like you're throwing money at just crazy places right now. Is that a fear for you?
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Kaitlyn Michelle Siragusa | no no not really | |
Shaan Puri | if you're not afraid I'm not afraid | |
Kaitlyn Michelle Siragusa | yeah I had bigger fears than that | |
Sam Parr | It almost feels like we were asking you some of these super specific money questions. People are listening now, but the look on your face is like, "Why the heck are these guys asking me all these questions about this money stuff? This makes me uncomfortable."
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Kaitlyn Michelle Siragusa | well it's like | |
Sam Parr | isn't it hilarious | |
Kaitlyn Michelle Siragusa | I only recently got back in control of my finances. I don't know if y'all saw that drama, but...
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Sam Parr | what happened | |
Kaitlyn Michelle Siragusa | I can't say too much about it, but I got out of a controlling relationship a bit. So, yeah.
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Shaan Puri | Yeah, we keep the dark stuff over there. We just do the money stuff here. We don't worry; we try not to get into the heavy topics.
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Sam Parr | What I would say is that you do things that 99.9% of people would find to be incredibly embarrassing. They would be too nervous to do that, you know? It's too taboo. I'm uncomfortable doing that.
I think it's wild that we think, "Alright, we're okay with that," but we're also nervous about talking about money. That's just an interesting insight. We've talked to so many people, and it's very rare that someone is comfortable talking about money. It still makes me really uncomfortable, but it's just an interesting thing. It's like, "Oh, I thought this woman wasn't afraid of anything," but when we talk about money, it can be a weird topic.
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Kaitlyn Michelle Siragusa | Yeah, no, I'm pretty comfortable talking about the money. So much like some of the more investment and business side, it's not just me. I was like, I can't talk too much about it because I'm not the only person driving those types of things. | |
Sam Parr | when we were | |
Shaan Puri | Talking to Mr. Beast, he's been going into, like, you know, Feastables, his chocolate bar. Then he created a pop-up cloud kitchen restaurant thing called Beast Burger. He's talking about different businesses where he can say, "Okay, I could use my fame and my distribution to give these businesses an unfair advantage."
Are you doing it? It sounds like the ball pit is sort of like that, where you're like, "Okay, if I buy this company and I make it part of my content, then sales could go up."
But I can imagine any of the taboo or, you know, whatever sex-related type of products. Whether it's swimwear, lingerie, sex toys, or who knows? I don't know what else it could be.
Are you going down that path? Or are you thinking we should actually either buy or create a business in those categories and use me and maybe the other girls I know who will be a part of promoting this? We can blow this company up into a pretty big company. Are you thinking along those lines?
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Kaitlyn Michelle Siragusa | Yeah, I am definitely looking towards the future. I'm trying to move towards more collaborative efforts with other girls with the Rueworks.
I really want to do lingerie. I think makeup is a good way to go too. The beauty industry is huge. But yeah, definitely, those are on my mind right now.
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Shaan Puri | Do you have to create products that guys want, or is it about the product itself? How many of your fans are women versus men?
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Kaitlyn Michelle Siragusa | It's going to be a mixture. It's looking like, since I'm blowing up more now, I do have more of a female audience. Especially since a lot of the girls kind of look to me as a person to follow as far as the e-girl side goes, whatever you want to call it. So, it's getting more balanced.
But yeah, I also still have a project that I've been working on with Ludwig this past year. We're making an Amaranth Fleshlight.
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Shaan Puri | yeah that's kinda what I was thinking about | |
Kaitlyn Michelle Siragusa | that | |
Shaan Puri | was we're | |
Kaitlyn Michelle Siragusa | doing that too | |
Shaan Puri | that was the idea that I was thinking about | |
Kaitlyn Michelle Siragusa | but yeah | |
Sam Parr | Have you, dude, have you guys ever heard of Kink.com? Have you heard of Kink.com? No?
Alright, so Kink.com was like... I think that they were a website but also the parent company. They owned all these fetish websites, you know, kinks. I don't know what they all were, but one of them that was pretty funny was like these people who would wrestle and then have sex. This guy started it in...
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Kaitlyn Michelle Siragusa | the end wrestling | |
Sam Parr | yeah well they were like no but they were like olympic wrestling like they were aware like unitards and then like they it warps into sex and whatever and they the guy who started it it was just a guy and he started it in the late nineties during the dotcom boom so he was an early mover and he built it into a huge business and eventually he bought this old armory which is basically a huge building in the center of the mission district in san francisco which is considered some of the most expensive real estate in the city because it's like a desirable hipster neighborhood and he built this huge thing and it was basically like a palace it was like an airplane imagine airplane hangar but like in the one of the more desirable neighborhoods of san francisco and he owned it and they eventually would film all their shit there so like they had like a wrestling area and then they had like a bar where they would do like people who like to have sex in public they like mimicked a bar and people would have sex in it and film it and they would charge subscribers money whatever and when I first moved to san francisco I took a groupon tour of it like you could like you could because it's just like an interesting building that's an old armory where they like it's like an old historical building and it's also a porn studio and I was hanging out with this girl and she was like hey do you wanna go like see this thing it's on groupon it's a it's a porn studio we could just go take a tour of a historical building and I was like yeah I guess and that's how I learned what kink.com was I went and like oh you'd see this stuff and I'm like this is crazy and then I started thinking about like all these media companies like jimmy and I used to do it too we would be like oh we wanna become like the disney of blank and I'm like oh this guy at kink that's his disney's disneyland like he like he had all these people taking tours to come I think we spent $50 and we got a tour where they're like here's where like the army used to prepare now we use it as a dungeon for sex takes because like there's a hose here so we could spray people with water while they're set like it it was all kink stuff and it was pretty wild that this was like part of their business model and like the people on that tour like I'm a pretty straight laced guy it was like straight laced people who had no idea what this website was and then there was other people that were like totally into it and they're like oh I'm seeing where this I'm seeing the studio where my favorite stuff is filmed it was incredibly fascinating sean I'm never I'm shocked you haven't heard of that it was like right in the middle of | |
Shaan Puri | I remember the building. Yeah, I didn't know the website part, but that building is kind of famous. It's a beautiful building from the outside, and when you go by, somebody will always tell you, "Hey, this is what that is."
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Kaitlyn Michelle Siragusa | what is it called again the building | |
Shaan Puri | the armory right | |
Kaitlyn Michelle Siragusa | the armory | |
Shaan Puri | but if | |
Sam Parr | You look up like Kink.com building in San Francisco or something. There'll be a Wikipedia page about this building. It might be worth north of $100,000,000 at this point—maybe more. It's a huge building in a very desirable neighborhood, and it was just super fascinating that this guy did this.
So maybe in the future, what we're going to see is, we're going to see you like, "Oh hey, creators who work with me, do you want a place to come stay?" I can host your office in my studio. Then eventually, it's like, "Hey fans of us, whoever wants to spend $100, you can come get a walking guided tour."
Eventually, you're just going to own all this amazing real estate in the red-light district. Anyway, it was a really interesting play that these folks did, and I think the building became worth more than their porn brand. | |
Kaitlyn Michelle Siragusa | wow | |
Shaan Puri | I read something you said that I thought was pretty interesting. You mentioned a phrase by Warren Buffett: "You only have to get rich once." You were saying that for social media, it's the same thing. You only have to build an audience once; you only have to get famous once.
So, how did you actually get famous? Were there any big inflection points where it went from, you know, not that many people watching me or following me to way more? Or was it just very steady? Were there any big moments?
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Kaitlyn Michelle Siragusa | I used to... the hot tub meta was probably huge. That's probably doubled my growth at least.
But before that, it's kind of just... I guess I entered the social media space at a time when it wasn't oversaturated. Like, in 2016, it wasn't as crazy as it is now where everyone wants to be an influencer. So, I think I got really lucky with the timing.
Then, I just was growing on Twitch, and Twitch wasn't oversaturated either at that time. I just kind of grew with the platform because I streamed so much.
What separated me from others was that I was also making content on pretty much every other platform at the same time. I had a Facebook page, I had Instagram, I had Twitter, I had YouTube, and I was just kind of growing it.
Patreon also kind of boosted my ability to make that my full-time thing because I wasn't relying just on Twitch. I didn't have to keep a day job or whatever.
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Shaan Puri | Describe how intense the content work is because I think some people would say, "Oh man, you just post a picture on OnlyFans. That's like, you make $100 a month, you make $1,000,000 a month, and all you gotta do is post a pic, like, you know, once a day or whatever. Like, that's it."
What is the reality like?
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Kaitlyn Michelle Siragusa | Right now, my content schedule is a little crazy. But pretty much every week, I'll have like a day or two where I just dedicate to OnlyFans, Fansly, and Patreon—like all my NSFW platforms.
Then, the next day, I'll do all my YouTube, Twitter, and Instagram content as well. So, pretty much two days out of the week are like 12-hour photo shoot days across all my different types of content.
The rest of the time, I'll just stream on Twitch because that's kind of my billboard that pays me. Gotcha, my funnel.
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Shaan Puri | okay yeah | |
Sam Parr | It's just like... there’s no reason. It's completely illogical why I feel this way, but it is just funny to hear Sean and I talk about the exact same stuff. It's just with different types of content.
It's so funny that it's just not a normal conversation that we typically have, where it's with not safe for work content. I think that's so cool.
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Kaitlyn Michelle Siragusa | yeah it's very different for sure | |
Sam Parr | But it's all the same mechanics. It's just like, why? In my head, I'm like, why do I think that? Like, she's just doing the exact same stuff we do. It's just a different niche and frankly, a significantly bigger, significantly more profitable one.
You know, we’re happy with like $1,000,000 a year, maybe in the tech world or on Twitter. And it's just like, "Oh yeah, that's cool." I'm decently happy with $1,000,000 a month too.
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Kaitlyn Michelle Siragusa | Yeah, it's kind of crazy. So, I'm just trying to get it while, you know, the getting is good. I feel like it's such a rare opportunity to have, and I don't want to waste it. | |
Shaan Puri | Do you like... okay, so you're doing really well with this stuff now. Is there like an end of the road where you're like, "Okay, I just have to retire at a certain point"? Do you sort of see that you have a very small window here for this, or do you think it's going to be much longer than that?
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Kaitlyn Michelle Siragusa | I do feel like I have a small window compared to other types of content since it's mostly based on my appearance. There are always younger people coming into the space.
But yeah, I don't know how much longer I can continue. I don't have a cut-off. I would think I would like to be done with the grind within the next year, maybe three at most.
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Shaan Puri | If someone's confused, by the way, when I first heard about OnlyFans, I was like, "Why would I pay? Porn's free." What do you mean, "Why would I pay $5 a month for this?" Is there some psychological benefit that people get out of it? You know, what drives somebody to actually pay for something when there's so much of a free alternative available to them out there?
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Kaitlyn Michelle Siragusa | The internet... I think part of it is the parasocial aspect, where it's like they feel like they kind of know this person because they see them on either YouTube, Twitch, or whatever it is.
Some people go overboard with it; they treat it like, "This is my girlfriend," which is definitely not your girlfriend, bro.
But yeah, I feel like part of it is just that they like a certain person's look. They're really into whatever characteristics make up that creator, and they want to see more from that specific look that they've become attracted to, I guess, or have some form of attachment just from seeing their face so much.
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Shaan Puri | sam have you ever heard this word parasocial | |
Sam Parr | no no what's that | |
Shaan Puri | can you define that a | |
Sam Parr | A little bit, Kate. You've used that word, and then the word "about" when you were talking about spamming the comments. I've never heard someone call it that. That was an interesting one too.
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Kaitlyn Michelle Siragusa | Parasocial is basically like a one-sided "relationship" that the viewer has with the content creator. Some people get way too invested in a creator's personal life. They want to know who they're dating, what they did today, where they've been, and why they aren't online right now. I would say that's a very parasocial thing. They feel more entitled to a relationship when they don't actually know the person.
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Sam Parr | but it's a I mean but that that's good for you no | |
Kaitlyn Michelle Siragusa | In some ways, until it gets to a stalker-threatening level, but most of the time, yeah, parasocial is profitable for the creator.
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Sam Parr | But how many times do you think it crosses the line? How often would that happen to you where it actually is an issue?
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Kaitlyn Michelle Siragusa | I would say you get multiple red flags per day in messages. I'm sure there are even more that I don't read.
As far as in-person altercations, typically a few a year will try to physically show up at your house. But then you get a horde of people also just trying to swat you and dox you in general, who are mad that either you're not dating them or that you didn't respond or whatever.
So, it's complicated. Crazy. Yeah, people are insane. | |
Shaan Puri | we I'm glad we're not all famous | |
Sam Parr | Well, Sean and I get like 1% of that because sometimes people will hear Sean talk and they're like, "Oh, you're really good at talking about money and like you're pretty successful. Therefore, show me the way."
What the hell? You didn't reply to me after all I do for you?
Yeah, and like that's like 1% I'm sure of what you get because when love and all that stuff is involved, it's just way more intense and way more dangerous.
I think it's like, what would someone do? They just think that, "Hey, what the hell, man? I messaged you and we were talking, and I thought we were together. Now you're still doing this stuff?"
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Kaitlyn Michelle Siragusa | Yeah, some people get catfished too by people just pretending to be me. They'll be like, "I gave you all this money and you didn't show up," and I'm like, "Oh no, oh no."
But yeah, typically it's just crazy people who are basically talking to themselves—a one-sided conversation in the DMs, never getting a response. And they just keep going. They just keep going.
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Shaan Puri | I feel like I could create an AI OnlyFans creator and just crush it. She could do anything and she would talk to anyone, anytime of day. She would be the girlfriend you always wanted. So, if anyone out there is an engineer who wants to... | |
Kaitlyn Michelle Siragusa | help me with this let's | |
Shaan Puri | For a stunt, let's try to create an AI OnlyFans girl who's going to make $1,000,000 in a month. That's the mission. We'll publish how we're doing along the way, and we're going to learn all the growth hacks. We're going to put it all out there. They can't dox her or swat her because she doesn't exist; she doesn't live anywhere. I think it is maybe the future there.
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Kaitlyn Michelle Siragusa | so so | |
Shaan Puri | that's my dude | |
Sam Parr | so let's listen action | |
Shaan Puri | anybody who wants to help me with that project get in my dms on twitter sean vp | |
Sam Parr | have you guys seen av is it called avatar dot me yeah have you guys | |
Kaitlyn Michelle Siragusa | seen that I have not | |
Sam Parr | Alright, so check this out. There's all this AI stuff where it's like all built on the back of one thing, and then all these people are creating plugins and layers on top of it.
So there's this new thing where you can upload 20 pictures of yourself, and it will give you avatars created with you in mind.
Okay, go to **avatarai.me**.
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Shaan Puri | that's the that's the one | |
Sam Parr | It's fucking amazing! So check this out. I just uploaded a bunch of pictures of my face, and there were a few pictures that I posted of my body because I was doing like a before and after of my fitness journey.
But it sent me photos back of me looking like a dominatrix. Then it gave me this other picture that I have no idea what it is. It made a fake picture of my ass, and it was just like a picture of my butt. It's fucking disgusting and weird.
But I was looking at this and I'm like, "Oh, there definitely should be..." There's definitely going to be this type of thing. Have you guys seen, I think it's called Replica.ai? It's basically a service where you can spend money and get a friend that learns how to interact with you. You can also get an online girlfriend who just has a text-based conversation with you. She gets to know you and figures out your tastes and likes.
It was all built on AI. Now we just have to add some of these pictures and eventually deep fake videos. Your job is ultimately going to be completely unnecessary. The use of the world is going to be like, "Hey, wait, you're real? Why would you do it? Why are you wasting that time being real?"
Or maybe there should be bots of you that understand your personality and actually talk to these men. You could license out your face to Replica.ai. There are going to be a lot of interesting things like that, I think, in the near future, probably in the next two years.
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Kaitlyn Michelle Siragusa | yeah for sure it's it can get kinda crazy the technology | |
Shaan Puri | Right on! Alright, well listen, this is great. I'm glad you came on. Thanks for doing this.
Where should people find you if they want to see more, learn more, or get to know you a little bit better?
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Kaitlyn Michelle Siragusa | I just refer people to my link directory, and the URL is easy to remember: it's downbad.com.
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Shaan Puri | what down bad dot com | |
Kaitlyn Michelle Siragusa | yes | |
Shaan Puri | downbad.com okay | |
Kaitlyn Michelle Siragusa | that was easy | |
Shaan Puri | okay amazing | |
Kaitlyn Michelle Siragusa | It has all my platforms listed there because sometimes, you know, stuff gets banned and the link will change. So it's always there.
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Shaan Puri | that's cool alright thanks kate appreciate it | |
Kaitlyn Michelle Siragusa | yeah thanks | |
Sam Parr | appreciate you |