Human Health Trends for Pets

A business opportunity exists in applying human health trends to pet products, particularly focusing on healthier alternatives to conventional pet food like kibble.

Key Points:

• Market Trend:

  • Health trends for pets lag 2-4 years behind human health trends
  • Millennials and Gen Z have more dogs than babies in some cities
  • Pet market is growing incredibly quickly

• Problem:

  • Conventional pet food (kibble) is "total trash" and "actively poisoning" dogs
  • Rising cancer rates in dogs (1 in 4 dogs will get cancer)
  • Increasing chronic disease, obesity, inflammation, and autoimmune issues in pets
  • Similar to the human chronic disease crisis in the US

• Business Opportunity:

  • Create healthier pet food alternatives similar to how human food has evolved
  • Follow the pattern of human food delivery services (Blue Apron, HelloFresh) that were later followed by pet equivalents (Farmer's Dog)
  • Farmer's Dog is already well over $100-200 million in revenue

• Target Market:

  • Health-conscious pet owners who are already focused on their own health
  • People who are concerned about toxins, pesticides, and artificial ingredients
  • Those who recognize feeding pets the same processed food every day is problematic

• Timing:

  • Current human health trends (concerns about seed oils, MAHA - Make America Healthy Again) will soon transfer to pet health
  • The window is now to get ahead of this trend before it becomes mainstream in 2-4 years