Nextdoor Neighborhood Expansion

Lincoln runs a home services business (window cleaning, pressure washing, gutter cleaning, Christmas light installation) that made $60,000 last year as a high school senior, with projections to reach $150,000 this year.

Business Model:

• Started as a one-person operation, now has two 1099 subcontractor employees doing the field work
• Lincoln handles booking, scheduling, and customer acquisition
• Primary customer acquisition is through Nextdoor, a neighborhood social platform
• Acquired approximately 90 customers last year from March to September just from his own neighborhood

Growth Strategy:

• Expand beyond single neighborhood limitations by recruiting friends in adjacent neighborhoods
• Pay friends $100 to post his business services on their Nextdoor accounts
• Replicate the successful marketing approach that worked in his own neighborhood
• Each new neighborhood could potentially generate another $60K in revenue

Marketing Approaches:

• Nextdoor posts positioning himself as "a local high school student" offering services
• Successfully ran Nextdoor ads for Christmas light installation
• Could print 1,000 letters to distribute in neighborhoods (Sam's suggestion)
• Consider using attention-grabbing techniques like the "Gary Halpert dollar letter" approach

Scaling Potential:

• Business could potentially 3-4x in one year by expanding to multiple neighborhoods
• Sam noted that at roughly $300K in business owner earnings, the business could be valued at $1 million
• "Pond business" concept - what works in one neighborhood will likely work in thousands of similar neighborhoods